LA HABRA, Calif., 03 Feb. 10, 2022 (GLOBE NEWSWIRE) — Howard’s, Southern California’s leading independent appliance retailer, announced the addition of Sabrina Bradford Warden to its leadership team as vice president of e-commerce. In his role at the high-end luxury retailer, Bradford Warden will be responsible for developing strategies and developing opportunities for Howard’s new e-commerce channel, including the launch of the new platform. Howard. She will also lead and facilitate initiatives to increase online sales. Bradford Warden will report directly to Michelle Nein, Director of Customer Experience, Howard’s.

Bradford Warden brings over 25 years of marketing, management and e-commerce experience to Howard’s. Throughout her long career, she has worked for several elite brands, including five years with HD Supply, seven years with Home Depot and nearly two years with Aaron’s. Bradford Warden has also worked for The Coca-Cola Company and Eastman Kodak. Bradford Warden holds a BA from Spelman College in Atlanta, Georgia, and an MBA in Marketing from Emory University’s Goizueta School of Business.

“Sabrina’s work and accomplishments at The Home Depot and Aaron’s really caught our attention,” said John H. Riddle, President and CEO, Howard’s. “Our Southern California customers love our Experience Center model and want a seamless Howard’s experience. This growth in our leadership team allows Howard’s to expand our ability to serve customers through a broad e-commerce assortment of high-tech appliances, electronics and bedding.

As Howard’s continues to invest in its website and e-commerce platform to further bolster its growth in the luxury appliance and consumer electronics market in the new year, leadership from Bradford Warden will help the retailer reach the next level of online sales. The company’s addition of Bradford Warden in late December 2021 is part of its ongoing strategy to build a team of top industry leaders to guide the business.

“Sabrina brings tremendous retail experience to Howard’s to further integrate and grow our digital sales and store integration,” said Michelle Nein, director of customer experience at Howard’s.

Howard’s looks forward to opening its second Experience Center in West Los Angeles by the end of 2021. The company will also roll out two Experience Centers in Orange County in early 2022 and plans to expand launch in the San Diego market later that year. The retailer has large showrooms in Los Angeles, Orange, San Bernardino and Riverside counties.

For more information about Howard’s, visit

Howard’s was founded in 1946 in Los Angeles County, California. Due to the company’s focus on customer satisfaction, the company has grown over the past 75 years to become the largest and most trusted independent home appliance retailer in southern South America. California. With knowledgeable product experts, the highest levels of service, top luxury brands with an extensive product line and 14 locations in Los Angeles, Orange, San Bernardino and Riverside Counties, Howard’s goal is to help consumers to simplify their experience to buy good products. products for their home.

MEDIA CONTACT: Sabrina Suarez, 714-573-0899 ext. 227
[email protected]


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